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Adam Levine Announces Signature Scent

The fragrance, which is scheduled to launch in May 2013, will reflect Levine’s personality and style.

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By: Jamie Matusow

Editor-in-Chief

Maroon 5 lead singer and co-host of the “The Voice” is launching a signature scent, 222 by Adam Levine with ID perfumes. The scent, which follows Levine’s line of clothing, is scheduled to launch in May 2013 and will reflect his personality and style. The eau de parfum will be sold in 1.0, 1.7, and 3.4 fluid ounce bottles for $36, $45, and $65, respectively, in both men’s and women’s varieties. Gift sets and ancillary products will be released seasonally.

“Adam is a performer with tremendous charisma—both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we’re certain the final products will be even more so” said chairman and CEO of ID Perfumes, Ilia Lekach.

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